Do you get the feeling that your aging is a marketing ploy?

Walking past one of a dozen independent kiosks at my local mall yesterday, a loud young woman walks beside me to say, “Hey Chica-Chic! I love your yellow bag! So pretty. Oh, wait. Your eyes. Your eyes are aging. Come back here! I will show you cream to fix your eyes…your wrinkly eyes!” True life experience, Georgianne Holland.

Hmm. Who is uncomfortable with my aging eyes? I spend my days empowering women to love themselves and live a life that they have chosen and created. In an instant after being put-down at the mall, I put on my coaching hat and said to myself, “Do I have to put it in writing? Yes. Okay. Here it is.”


While the kiosk woman with the brutal sales pitch may be an individual without proper training, do you sometimes feel the world is conspiring against women as we show aging? What can I expect from myself, and the treatment I receive from others, as I finish up my 50s, move into my 60s, and look forward to a lovely life well into my 90s? Because that’s my goal.

It is also the goal of many women I coach. The We Are Women at Wellness community includes self-actualized, inspiring, educated, and thriving women who believe in taking care of their 90-year old selves, while we are still in our 50s, and even younger! That’s right, we do great stuff for our beloved bodies, spirits, and minds today because as we age, we know that our 90-year old self will be glad we did. For the most part, we don’t talk about wrinkle cream. We believe that beauty and health come from the inside.


So, how was your trip to the mall?

I have seen many instances of this “just be quiet and fit in” society. People can easily be swept along and left to feel lesser-than when we enter a public place with merchants who want us to buy their wares. On my recent trip to the mall in my neighborhood, my singular goal was to find a navy blue throw rug to cover a tripping hazard in my office. Yep. It is usually as simple as that. We are often on a mission to make a purchase that will solve a problem on the job, in our home, in our child’s or grandchild’s school, or for a person we care about. Women are rarely at the mall to take part in a fashion show as we walk the hallways. Truly. The women I see at the mall have valuable things to do and not a ton of time to do those tasks.

Women’s full complement of strengths give them the mindset to celebrate older age as a time of joy, love, and fulfillment for all they have worked for and grown to be over their lifetimes.” Dr. Susan Nolen-Hoeksema, a noted Yale professor of psychology, said in Psychology Today. “Old age is not just about surviving, it’s about flourishing. There is increasing evidence that most women feel a greater sense of fulfillment, self-actualization, reaching their peak—whatever you want to call it—as they grow older.”

What can you and I do to speak up to those marketing professionals and the kiosk merchants who sidle up to us at the mall? The voices and economic power of aging women in America today is significant.

Boomer Women have voices and economic power. This huge, affluent segment of the American marketplace wields more spending clout than any other…Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore.” – Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate Power Consumer – The Baby Boomer Woman.

Where are you on this topic of celebrating our aging as a basic human right? Do you ever feel harassed at the mall or in other public places about your external appearance? Here is a message to every woman who has made it this far in my attempt to say “Enough is enough.”

Hey Chica-Chic! I see you. I have something important to tell you. You are beautiful and you have the right to look the way you want and live in peace. You’re everything to me. When you believe in yourself, that has a positive impact on countless others. Your most important feature is not a feature at all – it is the Twinkle in your Eyes! Yes, you truly are enough, and whole, and welcomed here.” – the Universe.

And all the people of good will said, “Yes!”